.Manly Bands is actually a direct-to-consumer dealer of men's bands. The firm released in 2016 after John Ruggiero, the co-founder along with his better half Michelle, couldn't locate a suited wedding event band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, our company reviewed the firm's founding, one-of-a-kind ring materials, as well as a lot more. Since then, Manly Bands has actually obtained its producer. The making of bands from, mention, Jack Daniel's whiskey gun barrels or even Fender guitar strands makes engaging online video, claims Ruggiero, best for storytelling on social media and also somewhere else.The whole sound of our conversation is actually embedded listed below. The transcript is edited for size and also clarity.Eric Bandholz: Offer our team a run-through of what you do.John Ruggiero: My other half, Michelle, and I started an on-line ring provider referred to as Manly Bands in 2016 to deal with a complication of wedding ceremony bands for males. Our experts were actually simply wed. I have sizable fingers and could not discover a band that I liked that was not overpriced. My choices were actually getting from a magazine or possessing something personalized.I ended up acquiring coming from a site. The ring arrived in a standard mailer, without any box or even customer support. It was actually an unpleasant knowledge through today's ecommerce standards.Our experts received married, transferred to Florida, and also required a work. Our company informed our own selves, "Our team're each business owners. Why do not our company generate our own company?" We talked about the sorts of concerns our experts would certainly observed and exactly how to handle them. My band adventure appeared, and also our company opted to attempt to solve it for various other fellas.Our target when our team started was actually to pay rental payment. We assumed making a married couple many thousand dollars a month coming from this would certainly be fantastic. We considered it a way of living company, certainly not high-growth. It was only Michelle and also me in our garage developing bands and sending all of them out to customers. We had appealed something. Our message reverberated with leads.Michelle and I make an outstanding team. I produce tips, and she's the implementer. A ton of our results visits her imaginative thoughts. She labels the bands as well as cultivates identities. She links the bands to customers. Illustrating a ring solely as "eight-millimeter black" failed to suffice.We made rings from unique components, such as Jack Daniel's gun barrels or unique metallics. Business removed. Ever since, we've increased drastically. We now have more than 55 people in the Manly Bands family. Regarding half of those are ring artisans that function in our lately gotten production outlet in Utah.Bandholz: When did you acquire a manufacturer?Ruggiero: About a year and also a fifty percent earlier. Our experts had actually been their consumer for many years, so we knew them properly. The majority of their company was wholesale, which really did not interest us-- visiting mom-and-pop jewelry experts. They maintained their retail clients as well as brand name. Our team acquired several of their properties as well as took over workers.Prompting a production group has been among the best factors our company've performed. It's been amazing to head out there as well as watch them create rings out of Fender guitar strands or even steel coming from an M1 Abrams tank.Bandholz: Exactly how performs internal manufacturing influence advertising?Ruggiero: It is actually been huge. Taking a video camera to the other side of the workplace and also recording the staff utilizing lathes to reduce the metallic rods or even whiskey barrels in to bands produces amazing video recording. Our team possess our electronic camera team out there all the time. Our experts utilize that video footage on our social networks and in our adds and bulletins. Our company make an effort to market that due to the fact that most companies in the guys's band room do not produce. They go down ship or even order coming from foreign and after that ship it out. But our company wish it to last a life-time and be actually something people may take honor in.Our experts have actually had a ton of results along with our army ancestry collection, where our company source one-of-a-kind army products. Our experts possess the M1 Garand rifle inventory, the lumber component, from War of the nations I. Enjoying our group placed that in the lathe and reduced a part out for a ring is actually fascinating.Our advertising for those bands discuss the past history, the soldiers, where the item was actually utilized, and traits like that. My wife and also I examined filmmaking in college. Our company use our skill-sets to enlighten and tell a story. As an example, I recently received an e-mail from a consumer that shared that his grandfather used to steer M1 containers. The consumer gifted among those rings to his gramps, and they possessed rather a mental exchange. It's nice to aid consumers connect with their past times and also make one thing meaningful.Bandholz: Where can folks purchase a band coming from you?Ruggiero: ManlyBands.com. Our experts have images on Instagram, too. I get on Twitter and also LinkedIn.